Martha de la Torre




El Clasificado


(United States)

Martha de la Torre is the CEO of El Clasificado dba EC Hispanic Media. Co-founded originally as a weekly Spanish-language classified publication in 1988 with her husband Joe Badame, El Clasificado has emerged as a multi-media platform serving the burgeoning U.S. Hispanic population.

In 2015, El Clasificado was named Minority Small Business Champion of the Year for helping small businesses grow in Los Angeles. Ms de la Torre’s entrepreneurial story of hardship to success in building El Clasificado into a $22 million multimedia platform was recently featured on Forbes.com. Ms de la Torre has been recognized by The Los Angeles Business Journal, the SBA, United States Hispanic Chamber of Commerce, Latina Style and the California Hispanic Chamber of Commerce for her entrepreneurial success and contributions to business and community enrichment, especially in the Latino communities of California.

Ms de la Torre currently serves on the City National Bank Latino Advisory Board and the Loyola Marymount University Latino Alumni Association. She formerly served on the Board of Regents for Loyola Marymount University and was Chair of the International Classified Media Association (ICMA) headquartered in Amsterdam. Ms de la Torre’s interest in the Hispanic market began while an audit manager at Arthur Young where she specialized in banks and businesses targeting the U.S. Hispanic market. In 1986, she served two years as Chief Financial Officer of La Opinion, the largest Spanish language daily in the United States.

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