In 1999 he founded the first recruiting site [job classifieds] in Ecuador Multitrabajos.com which became the dominant player in the country. In 2008 Multitrabajos.com merged with Bumeran.com, part of Navent Group. Jorge stayed with Bumeran as a partner and regional VP for 6 years. In 2013 he sold his remaining stake in the company and founded Grupo Céntrico (www.grupocentrico.com). Céntrico served as a holding company that included: www.evaluar.com, the leading [professional psychometric profiling] company in Latin America which Jorge founded in 2007 and has operations in Mexico, Chile, Peru, Uruguay and Ecuador. Céntrico also included www.Seguros123.com, the leading insurance aggregator in Ecuador. In 2014 Grupo Céntrico added PatioTuerca.com and www.vive1.com, the dominant auto classified site and number one real estate sites in Ecuador respectively, to its portfolio companies. In 2014 Co-Founded Latam Autos, the leading Latin American auto-classified company with presence in 6 countries. Latam Autos ASX:LAA completed its IPO in Australia on December the 17th 2014. Since then he has served as the company´s CEO and Executive Director.