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FROM ADVERTISING TO TRANSACTIONS: 

HOW MARKETPLACES CREATE GREATER VALUE

 

As traditional classifieds business transition to capture more of the transaction value, they face challenges in creating value for the shareholders and their customers.

More than 30 C-level speakers from leading innovative marketplaces will share their real-life experiences as they create greater value for all their stakeholders.

The summit will be curated by our founder Simon Baker, the former CEO of the REA Group, Chairman of the Mitula Group & Real Estate Investar and serial digital investor.

The entire Online Marketplaces industry will come together in Miami Beach to learn, network and enjoy amazing social events.

  • MAIN CONFERENCE

    Ticket for Main Conference Only

    1,199 USD

  • MAIN CONFERENCE & MASTERCLASS

    Ticket for Conference and Masterclass

    1,499 USD

  • MASTERCLASS ONLY

    This ticket is exclusively for the Masterclass

    399 USD

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    PRICE

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AGENDA

Tuesday 4th June

 

08:30 – 09:00: Registration 

 

09:00 – 17:00: Simon Baker

Founder/Executive Chairman, Online Marketplaces – Property Portal Watch (Global)

Simon Baker is the founder and Chairman of Property Portal Watch, former CEO of the REA Group and serial digital investor. He will look at best practices in global consumer marketing, industry sales, product development, company structure and capital raising.

 

You will learn how to

– Structure your business
– Generate and drive leads
– Glean approaches to marketing and building relationships
– Get tips on what to do (and not to do) when capital raising

The objectives of the session

– Accelerate online classifieds growth and minimize wastage of time / money / effort
– To challenge how you are currently approaching your business
– To provide exposure on what others are doing around the world
– Provide practical ‘how to’ steps that any classifieds site can implement tomorrow
– To learn from each other

 

 

17:00 – 19:30: Drinks and networking at La Vista Terrace (only for Masterclass Attendees)

13:00 – 13:15  Simon Baker / Peter M. Zollman

Founder/Executive Chairman, Online Marketplaces – Property Portal Watch (Global) / Founding Principal, The AIM Group (USA)

Day 1 – Kick Off

Overview of the 3 days and housekeeping and Introduction of the hosts

 

Session 1 – Strategic Trends in Moving from Classifieds to Transactions

 

13:15 – 13:45  Simon Baker

Founder/Executive Chairman, Online Marketplaces – Property Portal Watch (Global)

Closer to the Transaction –The Evolution of Online Classifieds

Online classifieds sites generally start life with the objective of building high quality content (usually listings), attracting people to that content, and then driving leads back to the advertiser.  However, as these sites learn more about their audience, they realize they can capture more value from each visit by moving closer to the transaction.

This session looks at how the industry is inevitably changing as it looks to capture more value from the transaction.

 

13:45 – 14:10  Ariel Lebowitz

Global Head of M&A, OLX (Netherlands)

Strategic Trends in the Online Classifieds Industry

The OLX Group is the operator of online classifieds sites and marketplaces around the world. Ariel is the Global Head of M&A and is responsible for identifying and executing the acquisition of new businesses around the world.

This session discusses the strategic trends in online classifieds and marketplaces and looks at how these may impact players around the world.

 

14:10 – 14:35  Jonathan Turpin

Principal, The AIM Group (United Kingdom)

Transitioning to the Transaction in Cars, Homes and Horizontals

Across all segments of the online classifieds and marketplaces industry, there is a relentless transition to the transaction.

This presentation uses real world examples to demonstrate how various companies are fully embracing the move to the transaction.

 

14:35 – 15:00 Toby Chapman and Mostyn Goodwin

Partners, OC&C Strategy Consultants (United Kingdom)

Classifieds 3.0 – The Next Wave of Growth

OC&C Strategy works with leading marketplaces and online classifieds businesses around the world. This presentation looks at the key challenges facing marketplaces and online classifieds businesses and how they are evolving their business models.  In particular they will provide real case studies from leading cars, jobs and homes classifieds businesses.

 

15:00 – 15:45 Networking Break

Coffee and tea provided in Sponsor’s area

Session 2 –Challenges and Opportunities of the LATAM Market

 

15:45 – 16:10 Renata Lorenz

Chief Operating Officer, GrupoZap (Brazil)

Growth Opportunities in the Brazilian Market

GrupoZap is the result of the merger between the Globo backed Zap and VivaReal.  The combined group is now the largest real estate marketplace in the Brazilian market.  With over 23 million visits per month, the Group has developed a great platform to launch a range of products and services to the Brazilian real estate industry.

This session looks at how VivaReal and Zap came together to create Brazil’s largest property marketplace and how they are approach the growth of the business.

 

16:10 – 16:35  Gabriel Peralta

CEO, Inmoclick (Argentina)

Using Innovation to Address the Challenges of the Argentinian Market

Inmoclick operates in the Argentinian market and as with all emerging markets there are a range of challenges not often seen in established markets.

This session looks at how Inmoclick is using innovation to tackle the challenges of its market and the success it is having.

 

16:35 – 17:00  Martha del Torre

CEO, El Clasificado (USA)

Building a Business for the Future LATAM and Hispanic Customer

El Clasificado started life targeting the US Hispanic customer and has since expanded its operations to 47 major Spanish speaking zones across the US, Central and South America.

In rolling out its cross-market platform, the team at El Clasificado has to keep an eye on the future and build a fit-for-purpose product the meets their customer’s current and future needs.

This presentation looks at ley trends in the LATAM / Hispanic markets and discusses how these are likely to impact the future consumer.

 

17:00 – 17:25  Simon Bray

CEO Marketplaces,Lifull Connect (Global)

Evolving from Classifieds to Transactions – Lessons Learned from the Thai Market

 

17:25 – 17:30  Simon Baker

Founder/Executive Chairman, Online Marketplaces – Property Portal Watch (Global)

Day 1 Wrap Up

 

18:00 – Onwards –  Drinks

08:50 – 09:00  Simon Baker

Founder/Executive Chairman, Online Marketplaces – Property Portal Watch (Global)

Day 2 – Kick Off

Overview of day 2 and housekeeping

09:00 – 09:30  Nicki Dexter

SVP, People and Communications, Adevinta

The Future of Marketplaces

Adevinta, the result of the demerger of Schibsted into two separate companies, is a leading owner and operator of digital marketplaces.  The company operates in 16 countries in Europe, LATAM and Nth Africa and includes brands such as Leboncoin (FR), InfoJobs (ES), Subito (IT), and Segundamano (MX).

This presentation looks at why Adevinta was set up, its mission, and how the company sees the future of digital marketplaces.

 

Session 3 – Innovation in Technology

 

09:30 – 09:50  Chad Pollitt / Peyman Nilforoush

VP, Inpowered (USA) / CEO & Founder, Inpowered (USA)

 

09:50 – 10:10  Nicolas Guillaud  / Tom O’Sullivan

CEO, Apimo (France) / CEO, realestate.com.kh (Cambodia)

Case Study: How CRM is Helping Frontier Market Portals Get Closer to their Customers

Online classifieds site operators around the world are working to get closer to their customers – the advertiser.  In many markets, we see online classifieds businesses buying CRM providers.  Apimo has partnered with realestate.com.kh in Cambodia to roll out a white label CRM system to agents in selected frontier markets.

This case study looks at how realestate.com.kh is rolling out the Apimo CRM and what impact it is having on the local market.

 

10:10 – 10:30  Ephraim Bander

Chief Revenue Officer, Eye Square (USA/Germany)

Live Multi Screening Around the World  

You can pre-test your ads live on Facebook, Instagram, YouTube, Snapchat and all social media sites to see which ads generate the most user engagement. Eye Square helps major advertising companies, brands and ad-data companies test the impact of a campaign in a live environment to determine whether the ad will be successful. Eye Square measures behavioral metrics like visual attention, reaction times and all consumer interactivity as well as explicit feedback like surveys and interviews.

The presentation provides valuable insights into the learnings Eye Square has developed and how marketplaces can best structure their creative and marketing mix to generate the best results.

 

10:30 – 10:50 Ryan Gallagher & David Coleman

CEO and Founder, IOVOX (United Kingdom) / Product & Service Leader, Auto Trader (United Kingdom)

Call Tracking and Analysis – Creating Value While Reducing Costs

Spotlight on AutoTrader UK – David Coleman-Jones (Product Leader) talks to Ryan Gallagher. As online classifieds transform into marketplaces and move closer to the transaction, analyzing inbound customer communication becomes even more important. This presentation looks at how iovox is helping AutoTrader UK get closer to their customer outcomes, and how iovox can help in the future.

 

10:50 – 11:30 Networking Break

Coffee and Tea provided in foyer

 

Session 4 – A Deep Dive on Motoring – Where This Segment Goes Next

 

11:30 – 11:55  Matt Weinberg

SVP, Drive Motors

 

11:55 – 12:20  Rob Paterson

Operations Director (USA)

 

12:20 – 12:40  Joe Webb

President and Founder, DealerKnows (USA)

Best Practice in Lead Management

For years marketplaces, have been accused of generating less than ideal leads when customers don’t convert these leads into a sale. However, it is rarely the fault of the company providing the leads.

Joe Webb will share best practices and supporting data on how follow-up processes, particularly in the motoring industry, are the core cause of a poor conversion ratio of leads to sales.  He will also provide an overview of how companies are addressing this issue with strong improvement in lead conversion.

12:40 – 13:00  

 

13:00 – 14:15   Lunch and networking break

 

Session 5 – Pitch Club

 

14:15 – 15:30  Pitch Club

Guest Judges:

Gonzalo Ortiz

Director, Tadium Investment Fund (Spain)

Rami Essaid

Co-Founder and Chairman, Distil Networks (USA)

Companies Pitching:

TodoBusco – Jessica Nagle, CEO (USA)

Twyzle – Paul Ezelle, Co-Founder (Canada)

Listen to how one portal successfully raised over USD 1m following a presentation at the Pitch Club.

Then watch 4-5 innovative companies pitch their business for funding.  Selected from a range of applicants, these businesses have interesting stories, strong potential and capable management teams.

Format: Each company will present for 6 min on their business followed by a 6 min Q&A session from the judges.

 

15:30 – 16:10 Networking Break

Coffee and Tea provided in foyer

 

Session 6 – Excellence in Operations and Technology (Part 2)

 

16:10 – 16:35  Sascha Krause / Alexander Hoffman

Industry Head Classifieds, Google Germany (Germany) / Industry Manager and Data Strategy Lead,
Google Germany (Germany)

As the online classifieds industry moves from classifieds to transactions, the purchase of traffic also changes.  Companies need to change their mind set from acquiring as much traffic as possible at the lowest price to acquiring as much traffic as possible at the highest profit.

In their presentation, Sascha Krause and Alexander Hoffmann look at how this can be done, how to calculate profit, what new skill sets are necessary, and what tech solutions are out there to helps companies.

 

16:35 – 16:55  Roberto Angulo

CEO, Recruitology (USA)

Using AI to Improve Results – Lessons from the Online Jobs Industry

Machine learning and artificial intelligence (AI) can improve the delivery of results for marketplaces. Roberto Angulo will cover how Recruitology uses AI and related concepts to deliver better results to advertisers in order to grow revenue and market share. His overview will cover AI and related concepts, as well as how they implemented this technology into their business model.

 

16:55 – 17:15 Deborah Salons

Senior Product and Privacy Counsel,(USA)

Privacy, Security & Innovation in the Global Marketplace

In order for a marketplace to be successful, it is critical to integrate privacy solutions into the product so that users have meaningful control of their data. If you are thinking of scaling your product across jurisdictions, it is important to understand and anticipate how different regulations might impact your product design. Last year GDPR was all the rage, but what other global privacy regulations impact online marketplaces?  What security threats are on the rise?

In this session we will look at important emerging privacy laws, cyber security trends, and the value of designing products with privacy in mind.

 

17:15 – 17:35  Peter Zotto

General Manager, Profit Well (USA)

Value Based Pricing Lessons from 10,452 Companies

Pricing is like the mythical creature of strategy. From seed startups to seasoned enterprise behemoths, there’s an alarming level of pricing the world is merely guessing on – and ProfitWell has the data to prove it.

Join GM Peter Zotto in a monetization breakdown to unpack what they’ve extracted from over ten thousand companies on value-based pricing strategy, and why getting it wrong is not an option. You’ll uncover the top pitfalls, strategic insights on industry trends, and tactical tools to increase revenue and customer satisfaction.

 

17:35-17:55 

 

17:55 – 18:00 Simon Baker

Founder/Executive Chairman, Online Marketplaces – Property Portal Watch (Global)

Day 2 Wrap Up

 

20:00 – Onwards  – Drinks

At Tropicale, The Edition

Brought to you by Lifull Connect & Apimo

08:50 – 09:00  Simon Baker

Founder/Executive Chairman, Online Marketplaces – Property Portal Watch (Global)

Day 3 – Kick Off

Overview of day 3 and housekeeping

 

Session 7 – General Classifieds – Trends and Challenges

 

09:00 – 09:25  Lacey Sheardown

President, Used.ca (Canada)

From Local to National –Building a National Player

Used.ca is a household word in the Victoria, BC market in Canada.  The challenge for the team is to take this well know local classifieds site to a national audience.

This presentation discusses how the Used.ca team are growing their business using their relationship with community newspapers, their solid technology platform and a “can do” culture.

 

09:25 – 09:50  Anas Elayyan

Chief Commercialization Officer, Opensooq (Jordan)

Building a Marketplace Targeting the Arabic World

Opensooq is the market leader in the Arabic world for buying, selling and advertising almost anything.  They cover 19 different Arabic markets from the UAE through to Morocco.

This session looks at how they have built their business, the challenges they face as they continue to expand in these markets, and their approaches to monetization.

 

09:50 – 10:15 Eric Finnas Dahlstrom

CEO, James Edition (USA)

Scaling Avito – the Leading Russian Horizontal

Avito is a leading horizontal site in the Russian market.

This session looks at how Avito achieved this leadership position, the challenges it faced in competing with verticals, how it approached internal verticalization, monetization, and marketing.

 

10:15 – 10:50 Gilles Despas

CEO, Scout 24 (Switzerland)

Innovation Driven Leadership in the Swiss Market

Scout24 is the leading owner and operator of marketplaces in the Swiss market.  They work across cars, homes and general classifieds.

This session discusses the challenges they face in the Swiss market and how innovation is helping them keep one step ahead of the competitors.

10:50 – 11:30 Networking Break

Coffee and Tea provided in foyer

 

Session 8 – The Future of Online Classifieds and Marketplaces

 

11:30 – 11:55 Malcolm Myers

European Internet Ventures (Switzerland)

The Future of Classifieds and Marketplaces

With over a decade’s experience in M&A and capital raising for online marketplaces and online classifieds businesses, Malcolm Myers has seen it all.

This presentation looks at where the online classifieds and marketplaces industries are heading and how existing players can prepare for the future and where new players can exploit weaknesses to capture new opportunities.

 

11:55 – 12:20  Gabriel Gruber

Real Estate Director LATAM, OLX (Argentina)

AI in Marketplaces – How OLX Thinks About the Opportunity

OLX is a global leader in online marketplaces.  As such, it is exploring how AI can be utilized to drive greater interaction with the consumer and greater conversion to sales.

 

12:20 – 12:45  

 

12:45 – 13:00 Simon Baker

Founder/Executive Chairman, Online Marketplaces – Property Portal Watch (Global)

Conference Wrap Up

Speakers

  • Simon Baker

    Founder & Executive Chairman

    (Global)

    Online Marketplaces

    MORE INFO

  • Nicki Dexter

    SVP - People & Communications

    (International)

    Adevinta

    MORE INFO

  • Sascha Krause

    Industry Head Classifieds

    (Germany)

    Google

    MORE INFO

  • Renata Lorenz

    Chief Operating Officer

    (Brazil)

    Grupo Zap

    MORE INFO

  • Gabriel Gruber

    Real Estate Director Latam

    (Argentina)

    OLX Group

    MORE INFO

  • Martha de la Torre

    CEO

    (United States)

    El Clasificado

    MORE INFO

  • Ariel Lebowits

    Head of M&A

    (United States)

    OLX Group

    MORE INFO

  • Gilles Despas

    CEO

    (Switzerland)

    Scout24 Schweiz AG

    MORE INFO

  • Lacey Sheardown

    President

    (Canada)

    Used.ca

    MORE INFO

  • Alexander Hoffman

    Industry Manager & Data Strategy Lead

    (Germany)

    Google

    MORE INFO

  • Eric Finnas

    CEO

    (Russia)

    James Edition

    MORE INFO

  • Gabriel Peralta

    CEO

    (Argentina)

    Inmoclick

    MORE INFO

  • Deborah Salons

    Senior Product & Privacy Counsel

    (United States)

    Letgo

    MORE INFO

  • Nicolas Guillaud

    CEO

    (France)

    Apimo

    MORE INFO

  • Ryan Gallagher

    CEO & Founder

    (United Kingdom)

    Iovox

    MORE INFO

  • Toby Chapman

    Partner

    (United Kingdom)

    OC&C Strategy Consultants

    MORE INFO

  • Chad Pollitt

    VP of Marketing, Adjunct Professor

    (United States)

    inPowered

    MORE INFO

  • Mostyn Goodwin

    Partner

    (United Kingdom)

    OC&C Strategy Consultants

    MORE INFO

  • Jonathan Turpin

    Principal

    (United Kingdom)

    AIM Group

    MORE INFO

  • Ephraim Bander

    Chief Revenue Office

    (Germany)

    eye square

    MORE INFO

  • Matt Weinberg

    SVP of Consumer Experience

    (USA)

    Drive Motors

    MORE INFO

  • Roberto Angulo

    CEO

    (USA)

    Recruitology

    MORE INFO

  • Simon Bray

    CEO Marketplaces

    (Global)

    Lifull Connect

    MORE INFO

  • Peter Zotto

    General Manager

    (USA)

    ProfitWell

    MORE INFO

  • Peyman Nilforoush

    Co-Founder & CEO

    (United States)

    inPowered

    MORE INFO

  • Joe Webb

    President

    (USA)

    DealerKnows Consulting

    MORE INFO

  • Rob Paterson

    Operations Director

    (United Kingdom)

    Motorsport

    MORE INFO

  • Paul Ezelle

    Co-Founder

    (United States)

    Twyzle

    MORE INFO

  • Anas Elayyan

    Chief Commercialization Officer

    (Jordan)

    Opensooq

    MORE INFO

  • Malcolm Myers

    Founder & CEO

    (Switzerland)

    European Internet Ventures

    MORE INFO

  • Stefan Fedl

    CEO

    (Austria)

    Car-Cutter

    MORE INFO

  • Anton Zabannikh

    CEO

    Russia

    Yandex

    MORE INFO

  • David Coleman-Jones

    Product & Service Leader

    United Kingdom

    AutoTrader

    MORE INFO

attendees

    Online Classifieds And Marketplaces

    Investors And Large Corporates

    Suppliers

    Media

    our masterclass

    Tuesday, June 4th
    09:00 – 17:00

     

    Simon Baker, founder and Chairman of Property Portal Watch, former CEO of the REA Group and serial digital investor, looks at best practices in global consumer marketing, industry sales, product development, company structure and capital raising.

    LEARN HOW TO
    • Structure your business
    • Generate and drive leads
    • Glean approaches to marketing and building relationships
    • Get tips on what to do (and not to do) when capital raising
    OBJECTIVES

    Accelerate online classifieds growth and minimize wastage of time / money / effort

    • To challenge how you are currently approaching your business
    • To provide exposure on what others are doing around the world
    • Provide practical ‘how to’ steps that any classifieds site can implement tomorrow
    • To learn from each other

    This is a hands-on program where you learn the A-Z of building a best practice online portal from a global expert in an informal environment.

    Whether you are from a mature, emerging or start-up business this is a great way learn first hand what’s required to be a successful portal leader.

    SPONSORED BY: 

     

     

    PITCH Club

    Some start-up companies need mentoring (insights on what to do, and even more importantly what no to do). Others need strategic long-term planning. Most need capital. Pitch club is where all these things and more, come together.

    Benefit from a room of C-Level market leaders and shakers listening to your concerns and providing real-time advice. You can´t put a Price on that.

    Also in the room are global investors, VC companies, and other portals that may find synergy with you, your band or your idea.

    Lao Tzu wrote: “The journey of a thousand miles begins with one step” Pitch Club may very well be that first step in becoming the next unicorn.

    Past participants have received funding, board members, and more.

    Will you be there?

    Ramon Ballesca. CEO, Hoppler

    “As PropTech is a relatively young, but emerging sector in the world today, many entrepreneurs in the space may find it difficult to express the value and innovation he or she is hoping to create.

    At Hoppler, The Property Portal Watch Conference and its Pitch Club provided us the opportunity to showcase our business to like-minded, C-Level individuals and investors who easily understood the value we had hoped to contribute.

    As a result of Pitch Club, we were able to meet, connect, and form an instant synergy with our first institutional investor.  While Pitch Club began with 6 minutes of time to describe our business, it sparked the progress we’ve enjoyed for the past couple of years, and hopefully more years to come.”

    APPLY HERE

    SPONSORS

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    Accommodations

    The Miami Beach Edition, 2901 COLLINS AVENUE,MIAMI BEACH, FL 33140

    To book a room at The Edition Miami Beach please call hotel reservations at 786 257 4500  and reference Global Online Marketplaces Summit or click the button below.

    • The Edition Miami Beach

      2901 COLLINS AVENUE, MIAMI BEACH, FL 33140, USA

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    EVENT LOCATION

    The Miami Beach EDITION

    Collins Avenue, Miami Beach, Florida, USA.

    Contact Information: events@propertyportalwatch.com

     

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