DISRUPT OR BE DISRUPTED

 

The 26th Property Portal Watch Conference will be held in Madrid from the 13 to 15 November.  Don´t miss the chance to join us at our largest event with 420 C-Level leaders expected to attend.

Under the theme “Disrupt or be Disrupted”, you will listen to C-level speakers from the marketplaces industry share their real-life experiences as they create greater value.

 

You will hear presentations around the following key topics:

iBuyers – Value creation opportunity or just another fad

Uberization of Real Estate Agency – what does the future hold of real estate agents and brokers

Marketplace Driven Property Transactions – how some online marketplaces are selling hundreds of homes each month and beating the agents at their own game

Rise of the Nice Players – how innovative companies are chipping away at the traditional portal’s market

Increasing ARPA – how some portals are systematically increasing ARPA through price increases and new online advertising revenue streams

Cross-Selling Mortgages and Switching Services – can marketplaces really monetise secondary transactions

 

On the 12 of November, Simon Baker, founder, and Chairman of Property Portal Watch, former CEO of the REA Group and serial digital investor, will run a full-day Masterclass. Don´t miss the chance to attend and listen from a well-recognized expert and industry consultant about the best practices in global consumer marketing, industry sales, product development, company structure, and capital raising.

 

  • MAIN CONFERENCE

    Ticket for Main Conference Only

    999 EUR

  • MAIN CONFERENCE & MASTERCLASS

    Ticket for Conference and Masterclass

    1299 EUR

  • STARTUP SPECIAL PRICE

    Apply today for a special price

    APPLY HERE

AGENDA

12:30 – 13.00  Registration

 

13:00 – 13:15 Simon Baker

Founder & Executive Chairman, Online Marketplaces – Property Portal Watch (Global)

Day 1 – Kick Off

Overview of the 3-day conference including key themes, housekeeping and format

 

SESSION 1

DISRUPT OR BE DISRUPTED – WHY DRIVING CHANGE IS CRITICAL

 

13:15 – 13:30  Simon Baker

Founder & Executive Chairman, Online Marketplaces – Property Portal Watch (Global)

Disrupt or Be Disrupted – How Property Marketplaces are Changing 

For the last 20 years, the global Online Property Marketplace’s industry has focused on the residential homes marketing part of the value chain. However, there are two types of disruption that has emerged – the rise of the niche player and the movement up and down the value chain by portals.
This session looks at how the industry is fundamentally changing and hypothesizes who is likely to win and lose from the disruption occurring in the industry.

 

13:30 – 14:00  Malcolm Myers

Founder & CEO, European Internet Ventures (Switzerland)

The Future of Classifieds and Marketplaces

With over a decade’s experience in M&A and capital raising for online marketplaces and online classifieds businesses, Malcolm Myers has seen it all.

This presentation looks at where the online classifieds and marketplaces industries are heading and how existing players can prepare for the future and where new players can exploit weaknesses to capture new opportunities.

 

14:00 – 14:25  Toby Chapman and Mostyn Goodwin

Partners, OC&C Strategy Consultants (United Kingdom)

Classifieds 3.0 – The Next Wave of Growth

OC&C work with leading marketplaces and online classifieds businesses around the world.
This presentation looks at the key challenges facing marketplaces and online classifieds businesses as the industry enters the next wave of growth – and how these players are innovating new products and changing their business models. In particular they will provide real case studies from leading cars, jobs and homes classifieds businesses.

 

14:25 – 14:50  Simon Bray

COO – Marketplaces, LIFULL Connect (Global)

From Aggregation to Transactions – Lessons from the World’s Largest Real Estate Aggregator 

This presentation looks at a range of learnings from the challenges of integrating Mitula and Trovit, some practical insights from the largest global real estate audience, building portals in emerging markets, Facebook marketplace and experiments in transactions.
He explores the evolving complexity of the real estate value chain and the rise of disruptors and challenger models across the space. Pure-play Portal is dead, long live PropTech!

 

14:50 – 15:15  TBC

 

15:00 – 16:00  Networking Break 

Coffee and Tea provided in foyer

Brought to you by  

SESSION 2

iBUYERS – DISRUPTING THE TRADITIONAL PROPERTY BUYING AND SELLING PROCESS

 

16:00 – 16:15 Simon Baker

Founder & Executive Chairman, Online Marketplaces – Property Portal Watch (Global)

The Rise of the iBuyer Model

The last 18 months has seen the rise of the iBuyer model with Zillow, in the US, being most vocal about the long-term value that can be created from its roll out.
This session looks at what it takes to roll out the iBuyer model, who is trying to make it happen, and what progress is being made.

 

16:15 – 16:40  Renata Lorenz

Chief Operating Officer, GrupoZap (Brazil)

iBuyer and other Growth Opportunities in the Brazilian Market

GrupoZap is the result of the merger between the Globo backed Zap and VivaReal. The combined group is now the largest real estate marketplace in the Brazilian market. With over 23 million visits per month, the Group has developed a great platform to launch a range of products and services to the Brazilian real estate industry.
This session looks at how VivaReal and Zap came together to create Brazil’s largest property marketplace and how they are approach the growth of the business.

 

16:40 – 17:05  Shubhankar Dongre

Co-founder, PropStack (India)

Building an iBuyer Business in India

PropStack is an Indian based property data and analytics company. They are now transitioning the company into transactions by creating India’s first iBuyer business – ZapKey.
This session looks at how they have built the property data and analytics company and how this is being leveraged into the iBuyer model.

 

17:05 – 17:30  Olivier Daligault

Operations Director, MeillieursAgent (France)

Building an AVM Business – The MeilleursAgent Experience

A robust AVM model is essential in building an iBuyer business. MeillieursAgent has developed the leading real estate property valuation tool in France.
This session explores at how MeillieursAgent has built its valuation tool and how it uses this tool to create value for its shareholders.

 

17:30 – 17:55  TBC

 

17:55 – 18:00  Simon Baker

Founder & Executive Chairman, Online Marketplaces – Property Portal Watch (Global)

Day 1 Wrap Up

 

20:30 – onwards

Drinks / Light Dinner at Alhajas Palace

Brought to you by   

08:50 – 09:00  Simon Baker

Founder & Executive Chairman, Online Marketplaces – Property Portal Watch (Global)

Day 2 – Kick Off

Overview of day 2 and housekeeping

 

SESSION 3:

HOW TECHNOLOGY IS DISRUPTING THE ONLINE SALE AND MARKETING OF PROPERTY

 

09:00 – 09:25  Sascha Krause & Alexander Hoffman

Industry Head Classifieds, Google Germany (Germany) / Industry Manager and Data Strategy Lead, Google Germany (Germany)

Artificial Intelligence – What the Rise of Algorithms Means for Marketplaces

As the online property marketplaces industry evolves from classifieds to transactions, the purchase of traffic also changes.  Companies need to change their mind set from acquiring as much traffic as possible at the lowest price to acquiring as much traffic as possible at the highest profit.

In their presentation, Sascha Krause and Alexander Hoffmann look at how this can be done, how machine learning changes marketing, what new skill sets are necessary, and what tech solutions are out there to help companies.

 

09:25 – 09:45  Mari-Sanna Paukkeri

Co-Founder and CEO, Utopia Analytics (Finland)

Using Machine Learning to Increase Revenues and Reduce Costs

Utopia Analytics uses machines learning, text analytics and artificial intelligence to dramatically improve the quality of your user generated content.
This presentation discusses how machine learning can be leveraged to increase the publishing speed and quality of listings in property marketplaces, resulting in higher revenue and reduced operational costs

 

09:45 – 10:05  Ryan Gallagher

CEO and Founder, iovox (United Kingdom)

Getting the Most of Inbound Customers Communications

As online classifieds transform into marketplaces and move closer to the transaction, analyzing inbound customer communication becomes critical to ensure that full value is captured from each interaction.
This presentation practically looks at how iovox is helping their customers get the most from each and every customer interaction.

 

10:05 – 10:25  TBC

 

10:05 – 10:25  Nicolas Guillaud

CEO, Apimo (France)

Online classifieds site operators around the world are working to get closer to their customers – the advertiser. In many markets, we see online classifieds businesses buying CRM providers. Apimo has partnered with realestate.com.kh in Cambodia to roll out a white label CRM system to agents in selected frontier markets.
This case study looks at how realestate.com.kh is rolling out the Apimo CRM and what impact it is having on the local market.

 

10:45 – 11:05  TBC

 

11:05 – 11:50 Networking Break

Coffee and Tea provided in foyer

Brought to you by  

 

SESSION 4:

DRIVING TRAFFIC IN THE REAL ESTATE TRANSACTION – HOW COMPANIES ARE APPROACHING THIS CHALLENGE

 

Adrian Miller

Founder, Norban (Sweden)

How Hybrid Agencies are Disrupting the Traditional Real Estate Industry

Norban is a newly launched hybrid estate agency based in Sweden. Norban combines a full-service tech-enabled estate agency with its own marketplace, Pre-Market™. Since its launch, it has made dramatic inroads into the Swedish real estate industry – changing the way property is bought and sold.
This presentation looks at how Norban is building its business and attempting to disrupt the local real estate market.

 

12:15 – 12:40  TBC

 

12:40 – 13:05  TBC

 

13:05 – 13:30  TBC

 

13:30 – 14:50  Lunch

Free Time for Networking

Brought to you by  

 

SESSION 5:

PITCH CLUB – INNOVATIVE START UP BUSINESS

 

14:50 – 16:20  Pitch Club

Watch 5 innovative companies pitch their business for funding. Selected from a range of applicants, these businesses have interesting stories, strong potential and capable management teams.
Format:
Each company will present for 6 min on their business followed by a 6 min Q&A session from the judges.

 

16:20 – 17:00  Networking Break

Coffee and Tea provided in foyer

Brought to you by   

 

 

SESSION 6:

TAKING ON THE MARKET LEADERS – DISRUPTING THE INCUMBENTS LEADERS

 

17:00 – 17:25  Luca Rossetto


CEO Casa.it (Italy) and athome.lu (Luxembourg)

Retaking Leadership – How Casa.it is Rebuilding its Business

Casa.it was the long-term market leader in Italy. However, in 2014 it lost its leadership position to Immobiliare and ended up being sold to private equity in 2017. The new management team, headed by Luca Rossetto, have turned the business around and are now seriously challenging the market leader.
This session looks at how the team have gone back to basics by changing the culture, the technology and branched out into new businesses.

 

17:25 – 17:50  Cai-Nicolas Ziegler

CEO – Immowelt, Germany

Immowelt – Taking on the German Market

Having merged with Immonet, the Axel Springer backed Immowelt is now well positioned to take on the long-term market leader, ImmobilienScout24.  This interview with CEO, Cai-Nicolas Ziegler, looks at how Immowelt views the future and how it is building a strong business for the future market structure.

 

17:50 – 18:15  Keizo Tsutsui

Managing Officer – Lifull Co Ltd (Japan)

Moving Closer to the Transaction in Japan

Lifull is a leading property marketplace in the Japanese market.  They have successfully transitioned their business from a pay to list model to a cost per lead model and are now working on getting closer to the transaction.

This presentation looks at how Lifull thinks about getting closer to the transaction, the challenges it faces and the opportunities it sees from successful execution.

 

18:15 – 18:30  Simon Baker

Founder & Executive Chairman, Online Marketplaces – Property Portal Watch (Global)

Day 2 Wrap Up

 

20:30 – onwards  Drinks and Dinner

At NuBel Restaurant and Club at Reina Sofia Museum

Sponsored by     

08:50 – 09:00  Simon Baker

Founder & Executive Chairman, Online Marketplaces – Property Portal Watch (Global)

Day 3 – Kick Off

Overview of day 3 and housekeeping

 

SESSION 7:

TRANSACTIONS IN EMERGING MARKETS – HOW MARKETPLACES ARE DISRUPTING THESE MARKETS

 

09:00 – 09:25  Shaun di Gregorio

CEO, Frontier Digital Ventures (Global)

How Frontier and Emerging Markets are Transforming How Real Estate is Sold

Frontier Digital Ventures is a leading player in frontier markets. As such, many of their investments are exploring how they can participate more in the transaction and capture some, if not all, of the commission stream.

This session looks at how Frontier Digital Ventures has built its business and how its investments are tackling transactions.

 

09:25 – 09:50  Justinas Simkus

CEO, Antler Group (Lithuania)

Building a Leading Marketplace in the Baltic Region and Where to Now

Prior to setting up the Antler Group the online classifieds’ consultancy, the Antler Group, Justinas Simkus was part of the leadership team that build the Baltic Classifieds Group that includes the region’s leading property marketplace.

This session looks at how they built this business and explores how the business can expand into the transcation.

 

09:50 – 10:10  Monika Rudnicka

General Manager, Otodom (Poland)

The Opportunities of Market Leadership

The Naspers owned Otodom is the market leader in Poland with 14 million visits per month.  As the market leader in this emerging market, it is facing a number of challenges and opportunities to accelerate its growth.

This session looks at how Otodom built its market leading position and discusses the challenges and opportunities it currently faces.

 

10:10 – 10:35  Nazim Erdogan

General Manager Marketing, Sahibinden (Turkey)

Taking on Real Estate – The View from a Market Leading Horizontal

Sahibinden is the leading horizonal player in the Turkish market with over 100 million visits per month.

This session discusses how Sahibinden has grown its business, the challenges it faces in the property segment and how it thinks about getting closer to the transaction in real estate.

 

10:35 – 11:15  Networking Break

Coffee and Tea provided in foyer

Brought to you by        

11:15 – 11:40  Samuel Toribio

Country Manager – Spain, Homelike.cc (Spain)

Building a B2B Platform for Medium to Long Term Business Stays

Having raised over EUR 20 million, Homelike is building a market leading business focused on medium to long term business stays.  They operate in key European markets including London, Berlin, Barcelona, and Vienna, and have the aspiration to roll out to more markets over the coming months.

This session looks at how Homelike is disrupting the existing executive stay market with its own unique take on the industry.

 

11:40 – 12:05  Jens-Paul Berndt

CTO and Head of Consumer Growth, Homegate (Switzerland)

Moving into the Mortgage Market – The Homegate Experience

Homegate is the market leader in Switzerland.  It has moved into the mortgages market with the hope of disrupting how this market operates in Switzerland.

This session looks at how Homegate is progress as it expands its business into mortgages and other secondary transaction markets.

 

12:05 – 12:25  TBC

 

12:25 – 12:50  TBC

 

12:50 – 13:00  Simon Baker

Founder & Executive Chairman, Online Marketplaces – Property Portal Watch (Global)

Conference Wrap Up

DOWNLOAD AGENDA

Speakers

  • Simon Baker

    Founder & Executive Chairman

    (Global)

    Online Marketplaces

    MORE INFO

  • Justinas Simkus

    CEO

    (Lithuania)

    Baltic Classifieds Group

    MORE INFO

  • Simon Bray

    COO Marketplaces

    (Global)

    Lifull Connect

    MORE INFO

  • Malcolm Myers

    Founder & CEO

    (Switzerland)

    European Internet Ventures

    MORE INFO

  • Renata Lorenz

    Chief Operating Officer

    (Brazil)

    Grupo Zap

    MORE INFO

  • Sascha Krause

    Industry Head Classifieds

    (Germany)

    Google

    MORE INFO

  • Alexander Hoffman

    Industry Manager & Data Strategy Lead

    (Germany)

    Google

    MORE INFO

  • Nicolas Guillaud

    CEO

    (France)

    Apimo

    MORE INFO

  • Ryan Gallagher

    CEO & Founder

    (United Kingdom)

    Iovox

    MORE INFO

  • Jens Paul Berndt

    CTO & Head of Consumer Growth

    (Switzerland)

    Homegate AG

    MORE INFO

  • Adrian Miller

    Founder

    (Sweden)

    Norban

    MORE INFO

  • Mostyn Goodwin

    Partner

    (United Kingdom)

    OC&C Strategy Consultants

    MORE INFO

  • Luca Rossetto

    CEO and Shareholder

    (Italy)

    Casa.it

    MORE INFO

  • Shaun di Gregorio

    CEO and Founder

    (Malaysia)

    Frontier Digital Ventures

    MORE INFO

  • Andrew Olejnik

    CEO, Co-founder

    (Ukraine)

    Homsters

    MORE INFO

  • Samuel Toribio

    General Manager Spain

    (Spain)

    Homelike

    MORE INFO

  • Toby Chapman

    Partner

    (United Kingdom)

    OC&C Strategy Consultants

    MORE INFO

  • Cai-Nicolas Ziegler

    CEO

    (Germany)

    Immowelt AG

    MORE INFO

  • Shubhankar Dongre

    Co-Founder

    (India)

    Propstack

    MORE INFO

  • Olivier Daligault

    Chief Operations Officer

    (France)

    MeilleursAgents.com

    MORE INFO

  • Keizo Tsutsui

    Managing Officer

    (Japan)

    Lifull

    MORE INFO

  • Nazım Erdoğan

    Chief Marketing Officer

    (Turkey)

    sahibinden.com

    MORE INFO

attendees

    Online Classifieds And Marketplaces

    Investors And Large Corporates

    Suppliers

    Media

    our masterclass

    Tuesday, November 12th
    09:00 – 17:00

     

    Simon Baker, founder, and Chairman of Property Portal Watch, former CEO of the REA Group and serial digital investor, looks at best practices in global consumer marketing, industry sales, product development, company structure, and capital raising.
    LEARN HOW TO:
    Structure your business
    Generate and drive leads
    Glean approaches to marketing and building relationships
    Get tips on what to do (and not to do) when capital raising
    OBJECTIVES:
    Accelerate online classifieds growth and minimize wastage of time / money / effort
    To challenge how you are currently approaching your business
    To provide exposure to what others are doing around the world
    Provide practical ‘how-to’ steps that any classifieds site can implement tomorrow
    To learn from each other
    This is a hands-on program where you learn the A-Z of building a best practice online portal from a global expert in an informal environment. Whether you are from a mature, emerging or start-up business this is a great way to learn first hand what’s required to be a successful portal leader.

    Sponsored by: 

    PITCH Club

     

    Register now for the Pitch Club and get the chance to present your early stage business to 450 attendees at the 26th Property Portal Watch Conference in Madrid. You will be given 6 minutes to present your business to the attendees. Once you have finished, the judges will provide open and honest feedback on your business. In addition, you will be provided direct feedback on your presentation before the conference to help you refine the best way to present your business. Past participants have received funds, secured mentors and found new board members.

     

    General Information: 
    Any attending company can participate
    Buy your Conference Ticket and apply to Pitch your company
    The closing date for applications will be Wednesday 6th of November
    Finalists will be published on Friday 8th November
    All finalists will be refunded their ticket prices (max 1 ticket per finalist)
    Best pitch will receive EUR 20,000 investment from CAV Investment Group (via a convertible note) – terms to be agreed

     

    If you become a finalist: 
    Finalists will present their business during the Conference
    Pitches are in front of all attendees and a panel of judges will provide live critique
    Pitches are to be submitted as Power Point / Keynote one week before the Conference
    Each pitch is 6 minutes long and should:
    – Overview the business
    – Articulate potential
    – Demonstrate progress made to date
    – Outline how much is being raised and at what rate

    APPLY HERE

    SPONSORS

    Do you want to be a sponsor?

      Gold Sponsors

      Silver Sponsors

      Bronze Sponsors

    Social Events

    • TUESDAY 12 NOVEMBER

      Address: El Pabellón of Florida Park

      https://floridaretiro.com/en/

    • WEDNESDAY 13 NOVEMBER 2019

      Address: Alhajas Palace

      https://www.lasalhajas.es/

    • THURSDAY 14 NOVEMBER 2019

      Address: NuBel at Reina Sofia Museum

      http://www.nubel.es/

    Accommodation

    • Novotel Madrid Center

      Calle de O'Donnell, 53, 28009 Madrid

      book hotel

    EVENT LOCATION

    Novotel Madrid Center

    C/ O’Donnell, 53, 28009 Madrid

    Contact Information: events@propertyportalwatch.com

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